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Membership

Become a Heritage Business Member Today!
The Heritage Business and Destination Membership program offers local “heritage” businesses an opportunity to promote their business while also supporting local efforts to promote the rich cultural and natural heritage of the Santa Cruz Valley. Your annual Heritage Business membership connects you with locals and visiting heritage tourists by offering:
  • A link to your website on Heritage Alliance website
  • Subscription to Santa Cruz Meanderings, the Heritage Alliance’s bi-annual newsletter
  • Listing or article in Santa Cruz Meanderings
  • Listing in an e-newsletter edition
  • Annual report listing
  • Invitation to special events
  • Heritage Business decal or flag (coming soon)

Download the Heritage Business Membership application.

Eligibility: Eligible Heritage Businesses are local businesses that incorporate one of the ten themes of the proposed National Heritage Area by encouraging the preservation, promotion and education of the theme in the daily business operations. There should be a clear and obvious connection to the theme.  Read our list of eligible businesses, or email vanessa@santacruzheritage.org or call (520) 429-1394 for more information about becoming a Heritage Business Member.  If you are not a heritage business, you can still support our mission by becoming a general member. 

Heritage Lodging Membership levels

1 - 15 room(s)
$100                                
16 - 30 rooms $275
31 - 100 rooms $350
101 - 250 rooms $500
+250 rooms
$1,000

Heritage Attractions & Outings
Visitation +300k/year $500                                                        
Visitation 100k-300k/year $300
Visitation under 100k/year $200
Nonprofit attraction $150

Heritage Foods & Dining

Restaurant: Under 20 seats                                                                            $100                                                                 
Restaurant: 20-50 seats              
 $150
Restaurant: +50 seats                                
 $250
Family farms/ranches
 $150
Small-scale, local producers of heritage foods (prickly pear nectar; mesquite meal)
 $100
Grocery Stores: Coop $150
Grocery Stores: For-Profit, Local Only $200
Grocery Stores: For-Profit, National $250
 
* Heritage Foods & Dining eligibility: Businesses must use, prepare, grow, or feature local or heritage foods. Heritage foods can be described as “locally produced foods tied to the region’s history and cultural identity.” This definition provides for the promotion of wild desert food products, historically cultivated crops, foods that are culturally unique to this region, and modern crops that continue the agricultural traditions of the Santa Cruz Valley. This includes local farmers, ranchers and gardeners, value-added products such as local honey or prickly pear products, grocery stores that sell local foods, or restaurants that highlight local and heritage foods on their menu.